Localization - Oriens

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It’s not just about translating your message—it’s about adapting your story to resonate with Chinese consumers. We specialize in localizing your brand’s identity, ensuring your products and messaging align with the unique cultural values, preferences, and trends that drive purchasing decisions in China

Translation and Transcreation

Translate content into the target language(s) while maintaining the original meaning

Transcreate content to resonate culturally with the target audience, going beyond literal translation to convey emotions, tone, and intent.

Cultural Adaptation

Check that messaging, symbols, colors, and imagery are appropriate and appealing to Chinese culture.

Customize product names, packaging, colors, and designs to fit Chinese cultural preferences.

Adjust pricing strategies to reflect the price points of the Chinese market

Brand Messaging Localization

Craft taglines and slogans that resonate with local audiences while retaining the brand’s essence.

Create marketing strategies and campaigns tailored to the preferences and behaviors of the Chinese market.

Modify the brand’s visual identity (logo, color schemes, fonts) to match the cultural aesthetics and preferences of the Chinese consumer.