Market Research

Carrying out market research is essential before considering any new product line or market. Oriens will

Study industry trends, consumer behavior, competition, and economic factors.

Research local consumer preferences and cultural nuances

Assess local competitors and identify gaps and opportunities.

Report tailored to specific sectors highlighting growth opportunities and key players.

Market Entry Strategy

A clear strategy for market entry is a prerequisite for success. Oriens will

Recommend the optimal entry mode (e.g., joint venture, partnership, acquisition, direct investment, or distribution) based on local market conditions and company objectives.

Identify the most promising markets or regions within East Asia, along with timing and sequencing of market entry.

Adapt the business model to suit local market conditions, whether through pricing, distribution, or product localization.

Connect with potential local partners, distributors, suppliers, or agents that align with the client’s business goals.

Regulatory and Legal

Regulatory and Legal Advice

• Regulatory Compliance: Offer advice on navigating complex regulatory frameworks, including foreign investment restrictions, import/export regulations, intellectual property protection, and industry-specific regulations.
• Legal Structuring and Entity Setup: Assist with the formation of legal entities (e.g., joint ventures, wholly foreign-owned enterprises), ensuring compliance with local laws and minimizing tax burdens.
• Licensing and Permits: Help obtain necessary licenses and permits for operations, product launches, or setting up a local presence.
• Tax and Tariff Advisory: Provide guidance on local tax structures, VAT, customs duties, and potential tariff implications to ensure cost efficiency.

Go-to-Market

Getting to market Strategy

• Distribution and Channel Strategy: Design distribution strategies, including retail, e-commerce, and wholesale channels, identifying the best platforms for product launch.
• Digital Marketing and E-commerce: Advise on digital marketing strategies specific to East Asia, including platform selection (e.g., WeChat, Tmall, LINE, Rakuten), influencer marketing, and search engine optimization in local markets.
• Pricing and Positioning: Help businesses define pricing strategies that align with local market expectations and purchasing power, ensuring competitiveness while maintaining profitability.
• Sales and Marketing Campaigns: Provide guidance on launching marketing campaigns that are locally relevant, identifying the best channels (TV, print, social media) to target consumers

Monitoring and Advisory

Ongoing Monitoring and Advisory

• Performance Monitoring: Continuously track and assess the performance of market entry efforts, providing reports and analytics on key metrics such as sales, market share, and customer feedback.
• Regulatory and Market Updates: Provide ongoing updates on changes in local laws, regulations, and market conditions that may impact the client’s operations or strategy.