updraftplus domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/orientation/wp-includes/functions.php on line 6114wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/orientation/wp-includes/functions.php on line 6114polylang domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/orientation/wp-includes/functions.php on line 6114Oriens offers a range of services tailored to the unique digital landscape and consumer behaviors in China. Given the distinct internet ecosystem and stringent regulations, internet marketing strategies in China require localized expertise. We provide specialized services tailored to reach Chinese consumers through platforms like WeChat, Weibo, Douyin (TikTok in China), and Baidu.
SEM in China is primarily conducted through Baidu, China’s largest search engine. SEM involves placing paid advertisements on search engines to gain visibility when users search for specific keywords. It’s essential for boosting a brand’s visibility in a search-dominant market.
Due to China’s unique search algorithms, for SEO we focus on Baidu, with a strong emphasis on Chinese content and high-quality backlinks from Chinese websites.
Social media marketing in China is diverse due to the vast number of platforms. We work extensively on WeChat, China’s dominant messaging app, which serves as both a social platform and a hub for brand engagement, customer service, and even eCommerce. W also utilize platforms like Weibo and Douyin for viral marketing, content creation, and influencer collaborations. We use Xiaohongshu for product reviews and lifestyle marketing.
Content marketing in China is about producing relevant, engaging, and shareable content. We produce articles, videos, live streams, and interactive posts tailored to target audiences across platforms
In addition to organic content, businesses run paid advertisements on social platforms. For example, WeChat offers banner ads, moments ads (similar to Facebook’s News Feed ads), and KOL-sponsored posts. Douyin and Weibo also provide similar options for brands to reach specific audiences through paid advertising.
KOL marketing is a major part of Chinese online marketing. Brands partner with influential personalities on social platforms to promote their products. These influencers, ranging from micro-KOLs to mega stars, often command loyal followings, making them effective for brand awareness and driving conversions. KOL marketing can take the form of product placements, live streaming, and sponsored content.
Similar to affiliate marketing in the West, brands collaborate with individuals or networks that promote their products and earn commissions for successful conversions. In China, large eCommerce platforms like Taobao and JD.com have extensive affiliate programs that help drive traffic and sales.
Video marketing is increasingly important, especially with the rise of short-video platforms like Douyin and Kuaishou. Brands create and promote videos that entertain, inform, or engage users. Livestreaming, often used for product demonstrations or sales, is another powerful tool, especially on platforms like Taobao Live and Bilibili.
E-commerce is a huge part of the Chinese economy, and platforms like Taobao, JD.com, and Pinduoduo dominate the space. Social commerce, where shopping happens directly through social platforms like WeChat and Xiaohongshu, is also popular. Online marketing services often include setting up and optimizing online storefronts, running targeted advertising campaigns, and driving traffic from social media platforms to eCommerce platforms.
Oriens